Gecko to unveil 7 new ranges at CMJ

Desiree Pringle, creative director, Gecko

Essex-based jeweller Gecko plans to present seven new ranges at Company of Master Jewellers event.

The new season ranges will exhibit best-selling brands Elements Gold, Orla Kiely, Fiorelli, D for Diamond and collections from Elements Silver & Beginnings.

Gecko will also be offering CMJ customers an exclusive peek at the upcoming Fred Bennett latest collection, including the fresh new branding.

2017 will see Elements Gold revamp its current brand offering with a premium point of sale, plus coordinating packaging.

The new modular design features innovative components that enable you to display multiple pieces and profiles, to a size which works for your store, whilst the colour scheme is both eye-catching and complimentary.

With a focus on plainer styles and on-trend profiles, including thread through and crawler earrings, this collection looks to appeal to a wider range of customer.

Fiorelli Silver’s new range offers a wide selection of trend-led pieces, including sleek neckwear profiles and bangles which imitate the movement of ribbon and textiles from the catwalk.

With a focus on fresh and innovative designs the collection introduces an array of new materials such as peacock freshwater pearl and black mother of pearl slices.

Gecko will be offering a gift with purchase promotion exclusively at the CMJ event for the Fiorelli Silver range.

New Fred Bennett pieces, many of which have been created with a unisex audience firmly in mind,  include rings, bracelets, ID bracelets, torque bangles as well as various neckwear designs in both leather and dog-tag styles.

SOURCE:http://www.professionaljeweller.com/gecko-unveil-7-new-ranges-cmj/