Jewellery retailer Alba Rose has announced the winners of its design competition in collaboration with British Academy of Jewellery (BAJ).
Alba Rose worked with the BAJ to create a professional brief for their students to design, develop and create a unique bridal collection that appeals to the retailer’s target audience.
The main objective of the project was to design pieces that can be customised online by the customer in any metal and stone combination. The winning collection will then be displayed online and rendered in multiple options allowing the client to customise the piece to their own specification.
For the designs, students were asked to focus on creating an engagement ring together with a matching wedding band (His and Hers).
Following a tight competition, student Olivia Thurlwell scooped the prize for her collection inspired by the late architect Zaha Hadid.
Ryan Edkins of Alba Rose comments: “Olivia’s final product matched our brand the best, and the final piece was finished ready for production, I feel her presentation deserved the winning title. That said, I was very impressed by the standard of work presented, and all six candidates should be very pleased with their presentation, it’s clear that they will have a good career in the industry and have gained some very good skills on the course.”
Thurwell’s engagement ring nodded to calla lilies, while the male wedding band kept to a similar theme of organic flower forms. Her designs will now be produced for sale in Alba Rose’s Bluewater store.
SOURCE:http://www.professionaljeweller.com/alba-rose-reveals-baj-bridal-design-contest-winner/
