Motorola is taking a step back from smartwatches, at least for a while.
Shakil Barkat, Moto’s head of global product development, says the company doesn’t “see enough pull in the market to put [a new smartwatch] out at this time,” according to The Verge.
Barkat added: “Wearables do not have broad enough appeal for us to continue to build on it year after year,” but said Motorola would consider another watch once tech for the wrist improves.
Moto hasn’t launched a smartwatch this year, with its last efforts, the second-gen Moto 360 and Moto 360 Sport, arriving late last year.
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“We believe the wrist still has value and there will be a point where they provide value to consumers more than they do today,” Barkat is quoted to have said. So we wouldn’t say this is the end of the road for Moto’s smartwatch efforts, more a hiatus.
These sorts of decisions almost always come down to sales, but Moto isn’t the only one noticing a lull in smartwatch sales at the moment. The fact Google is dragging its heels with Android 2.0 probably hasn’t helped matters.