Union Diamond Review

union diamond review

A Screenshot of Their Website

If you’re in the process of buying a piece of jewelry from an online store, you’re probably finding it hard to decide on which one to purchase from.

Jewelry is pricey and special. Therefore it’s understandable that one would want to take their time in order to make the best decision. It can take anywhere from weeks to months from the time you begin your search to the day you finally make a purchase, particularly if it’s a ring.

The following article is a review of UnionDiamond.com, one of the leading online diamond retailers and hopefully, it will help shed light on their services and make your decision making easier.

Union Diamond is an Atlanta based corporation that primarily deals in diamond jewelry. Originally, they started out as a wholesale outlet for loose diamonds, supplying to dealers and retail stores alike. Over time, their business branched into retail sales and they started selling directly to customers too.

Site Navigation And Usability

As you would expect, their website looks professional and is designed with an impressive interface. To begin your search, you can create an account to save your shortlisted items or simply shop as a guest to start browsing their offerings. You could also use the basic search tool by entering a few keywords to narrow down what you are looking for. Thereafter, you can refine your search by using the ‘product’ or ‘resources’ classification parameters.

Product Range And Offerings

The company deals mainly in pre-set and custom-set jewelry which are distributed directly from their Atlanta showroom. Other products that Union Diamond offers include fashion jewelry like earrings, necklaces, pendants, bracelets and watches.

Interestingly, even though they do have a sizable inventory of loose diamonds, custom-made engagement and wedding bands remain their best selling retail items.

triangular shaped diamond


Availability of Loose Trilliant Cut Diamonds

If you care looking for a loose trilliant cut diamond, UnionDiamond is one of the rare vendors that carry this line of fancy cut stones. In fact, Union Diamond is the only trustworthy vendor that I know of with a decent range of GIA certified trilliant cut diamonds.

One of the biggest advantages of shopping at Union Diamond is the huge range of products that is available through their extensive wholesale contacts. This means it is very likely for you to find a suitable piece of jewelry regardless of your tastes or budget you have. Even if an item is not readily available at a certain point in time, they have the resources to source something for you within 24 hours.

The other feature I like about Union Diamond is that the majority of diamonds found on their website actually comes with a GIA grading report. If you had read my comparison of the different grading labs, you would know that a reliable 3rd party grading report is your assurance that the diamond’s quality had been accurately described.

Price and Packaging

In terms of pricing, UnionDiamond.com offers slightly better deals compared to big-name stores like BlueNile. For instance, a round diamond with the following characteristics: 1.71 carats, G color, VS1 clarity, 62% depth, 55% tables, excellent symmetry and polish costs $1000 less at UnionDiamond ($15,730) compared to BlueNile ($16,795).

When it comes to payment, Union Diamond offers a 3 percent discount if you choose to pay by wire transfer. Other payment methods include PayPal and all forms of major credit cards. However, since there are transactional charges borne by the retailer when you use Paypal or credit cards, there are no discounts for these payment types.

Also, what I like about Union Diamond is that their product packaging looks very impressive and professional. In my opinion, I think their packaging is one of the best in the jewelry business.

nice packaging of your jewelry purchase

A layout of what you would expect to receive

Customer Support and After-Sales Service

You can contact their 24/7 customer support through your account on the website, phone, or live chat. One good thing about Union Diamond is that they have a designated support agent who can help you through your entire buying process.

Whether you need help in registering an account, searching for ideas, custom designing your ring or making payment, you can always get in touch with them to walk you through the processes. On top of that, you get a generous 30-day money back guarantee on your purchase.

Conclusion And What We Think

UnionDiamond.com is definitely an option for people who are budget minded and still want something impressive. While their wholesale operation allows them to have better price flexibility over their competitors, they fall short in one important aspect of online shopping. That is, the consumer has to buy blind without seeing how the diamond or jewelry looks like!

Even the most basic attribute of providing magnified diamond images isn’t made available to the shopper and this puts any purchase at significant risks of turning out bad. For this reason, we can’t recommend them.

You would be far better off with the HD video technology offered by James Allen or the hand selected signature diamonds at Brian Gavin.