By Åse Anderson
Instagram is the perfect social media tool for big jewellery houses and independent designers to show off their eye-popping creations and, at the same time, give followers an insight into their lives and sources of inspiration.
It’s hard to imagine that, only a few years ago, we would have to wait for months for product shots to land on our desks. Now, thanks to Instagram, any jewellery obsessive can have instant access to an endless stream of beautiful baubles.
Italian jewellery designer Delfina Delettrez shares snaps of her unique and colourful gemstones on Instagram, along with close-ups of the amazing precious stones she uses in her work. Interspersed with the arty, stylish product shots are glimpses from the Fendi heiress’ personal life, including a photo of her daughter glueing colourful beads onto Peppa Pig – proof that creativity runs in the family!
Read more about Defina Delettrez’s new boutique in London here
Known as India’s “jeweller to the stars”, Farah Khan creates bold, vibrant jewels that she showcases on Instagram, alongside photos that take us on a whirlwind tour of her everyday life – from glamorous parties and travels around India, to quieter family moments. Friendly and fun, Farah’s account is constantly updated with dreamy beach shots as well as snaps of her new jewellery designs and huge coloured gemstones.
As you would expect from one of the world’s leading jewellery houses, Chopard’s Instagram feed offers unrivalled access to some of the most exquisite fine jewellery designs. From celebrity-studded awards ceremonies to stunning campaign shots of Chopard jewellery, the whole account is a stream of beauty and boasts more than 350,000 followers. Our only gripe is that we would love for it to be updated more regularly.
Jacquie Aiche’s Instagram account invites us into her sun-drenched Californian world, full of inspirational quotes and, of course, sublime pictures of her distinctive, colourful gemstones. Follow the LA-based jewellery designer for a never-ending inspirational mood board that will instantly boost your spirits.
“Elegance, style and a little bit of rock ‘n’ roll” is how London jeweller Hannah Martin describes her Instagram account. With a feed that is as cool and edgy as her unisex high jewellery designs, she mixes stylish product shots with a liberal sprinkling of stunning architectural images from London and beyond.
De GRISOGONO is the Instagram account that we turn to for our daily happy-fix of high jewellery that doesn’t take itself too seriously. Arty, stylish pictures full of candy colours, diamonds and flowers are mixed in with celebrity pictures and behind-the-scene shots of the Swiss jeweller’s exquisite craftsmanship.
As one of Britain’s most celebrated jewellers, Stephen Webster creates decadent, cutting-edge designs that he showcases on Instagram with his characteristic flamboyance. A bejewelled Crystal Haze lobster is literally served on a plate, while another post shows Stephen picking up the coveted Gem Award for Design in New York last month. In the interactive spirit of social media, the jewellery designer also invites other Instagrammers to share their favourite Stephen Webster moments with him.
And, of course, let’s not forget our own Jewellery Editor Instagram account, where we post pictures of the jewels from all over the world that we encounter on a daily basis.
For your daily dose of amazing jewels, follow The Jewellery Editor Instagram account here
As you would expect from one of the world’s leading jewellery houses, Chopard’s Instagram feed offers unrivalled access to some of the most exquisite designs in the world. Image: @chopard Instagram
Chopard treats its 350,000 Instagram followers to a stream of bold, beautiful shots of jewellery and watches, with a mix of celebrity shots from the red carpet. Image: @chopard Instagram
De GRISOGONO’s Instagram account doesn’t take itself too seriously and mixes stylish pictures of jewellery with candid shots, like this one of founder Fawaz Gruosi and his family at Christmas. Image: @degrisogono_official Instagram
Over 71,000 users currently follow de GRISOGONO’s Instagram account, where you will find a mix of arty, stylish pictures full of candy colours, diamonds and flowers. Image: @degrisogono_official Instagram
Fendi heiress Delfina Delettrez treats her 80,000 Instagram followers to a mix of candid personal shots, like this one of her with a mini Karl Lagerfeld doll, alongside arty shots of her jewellery. Image: @delfinadelettrez Instagram
Friendly and fun, Farah Khan’s Instagram account is constantly updated with shots from her daily life, as well as snaps of her new jewellery designs and huge coloured gemstones. Image: @farahkhanali Instagram
Known as India’s jeweller to the stars, Farah Khan creates bold, vibrant jewels that she showcases on Instagram to her 109,000 followers. Image: @farahkhanali Instagram
Redefining luxury jewellery with elegance, style and a little bit of rock ‘n’ roll is how London designer Hannah Martin describes her Instagram account to her followers. Image: @hannahmlondon Instagram
With a feed that is as cool and edgy as her jewellery designs, Hannah Martin mixes stylish product shots with stunning architectural images from London and beyond to her Instagram followers. Image: @hannahmlondon Instagram
Stephen Webster showcases his cutting-edge designs on Instagram to his 22,000 followers with characteristic flamboyance. Image: @stephenwebsterjewellery Instagram
Designer Stephen Webster shares not just his jewellery designs with his 22,000 followers, but also a mix of personal shots, like this one of him climbing Mount Kilimanjaro for charity. Image: @stephenwebsterjewellery Instagram
Californian designer Jacquie Achie shares inspirational quotes mixed with arty shots of her jewellery with her 146,000 followers, like this one titled “turquoise hands and a heart that was free”. Image: @jacquieachie Instagram