The new Ad campaign that will highlight our « Nude diamond » concept. We want this ad to be both impactful and fun.
I worked for Boucheron and Mauboussin for more than 15 years before launching my own jewelry brand. I wanted to create a brand presenting diamonds directly on the skin. In our LA BRUNE & LA BLONDE collections, there is no gold between the diamond and the skin. That is why our packaging is a real cosmetic jar!
The moment we decided to drill the diamonds. It was like a sacrilege but this is the most important thing we did. We wanted to show the diamonds from every angle and allow the light to play with them; never done before.
Our goal is to expand LA BRUNE & LA BLONDE as an international brand with a focus on the US market. This is our very own “Manifest Destiny” so to speak!
The « Octopus » Boucheron ring offered by my significant other to celebrate the birth of our second child.