Abazias Review

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abazias reviewWhen you meet the love of your life, you want to propose with the best ring your money can buy. And to get more mileage out of your money, online shopping allows you to get better deals.

This brings us to the next question…

Given the number of online stores found on the Internet, how do you find a reliable vendor to make your purchase?

Speaking from experience, I know that it can be a challenging task to identify a store which can meet your needs and be trustworthy to do business with. This process often requires several hours of research which entails reading independent reviews and getting personal opinions of past customers of a particular site.

This is why I wanted to write a comprehensive review of Abazias, one of the better known online jewelry stores and show you some insights about the company.

Basic Facts About Abazias

Abazias is a Gainesville based jewelry retailer. As a publicly traded company, they follow strict transparency laws as required by the respective regulatory bodies, and to be accountable to its investors.

Here’s a little history about them…

Abazias’s core retail business revolved around selling diamond engagement rings. With the success they had, they later introduced a range of non-engagement related jewelry to meet growing consumer demand of diamonds as a fashion accessory.

Sadly, Abazias did not keep up with changing e-commerce practices. Other competitors like James Allen and White Flash had already started offering videos and indepth light performance data for better shopping experience. In comparison, consumers are expected to buy “blind” at Abazias.

Review of Abazias.com’s Products And Inventory

Abazias boasts of over 80,000 pieces of diamond jewelry which makes them one of the largest collections for an online store. This massive range of jewelry includes designs in rings, earrings, and bracelets.

On top of that, Abazias assert that they don’t deal in treated diamonds. Going by the diamond certifications from AGS, GIA, or EGL, the company seems to be standing firm on that claim. Many individual reviews from past customers also allude to the company’s authenticity.

How Different Are They From Other Retailers?

Whenever I review jewelry companies, I always look out for any unique selling propositions which gives the company an advantage over their competitors. To be honest, I didn’t have to look too hard as I found the answers on their homepage…

Abazias claim that they offer wholesale jewelry which allows you to enjoy better prices. And as the company mentions on their home page, their prices are often 25 percent less than other online stores and 50 percent less than what most brick-and-motor stores can offer you.

deep discounts

A screenshot of the bold claim made on their homepage…

But is it really true? I beg to differ when I compared the pricing of the SAME EXACT diamonds across different sites. Continue reading to find out this revelation as we perform an indepth comparison against other vendors…