Montblanc is renowned for providing writers with the materials to create universes with its pens. Now, Montblanc is asking you to capture the world around you in another medium, with the new Montblanc Worldsecond competition and project.
Inspired by the idea of capturing a split second in time, the Worldsecond photo project is open to everyone. Montblanc isn’t simply asking people around the world to take a picture – instead, it is asking everyone to take their photo at precisely the same time. Using an exclusively designed phone app featuring a unique countdown function, participants in any country and any time zone will be able to capture that second, wherever they are and whatever they are doing. Each day between 1 November and the 30 December the app will warn you when the minute to take your photograph is approaching. What makes the idea so poetic is that, with as many people as possible taking part, there is the potential to create a living, breathing snapshot of the world.
The app has been designed for both Androids and iPhones and, once taken, each image can be uploaded to the worldsecond.montblanc.com website, after which a vast world mosaic will be brought to miraculous life. So that everyone gets the chance to participate, Montblanc is giving you 60 seconds in which to take a photo, so let your inspiration take hold and get snapping!
In early 2013 the contest will come to a close and a winner will be selected from each category on the website (Worldsecond Photo and Worldsecond Gallery), who will win a watch from the Montblanc TimeWalker collection. The Montblanc Worldsecond mobile app will be available for Apple iPhone and Android phones in November 2012.
For further information, visit the Worldsecond site here.