Bulgari puts elegance in motion at Pebble Beach

It is hard to imagine a more perfect setting for the Pebble Beach Concours d’Elegance, a gathering of more than 200 of the world’s most impressive show cars. Taking place on the famed 18th fairway of Pebble Beach Golf Link in California, the highly competitive event brings together the finest in design and engineering in the form of museum-worthy motorcars and pits them against each other, judged not by speed but by degree of elegance. And for the third year running, Roman jeweller Bulgari sponsored the Concours. 

Bulgari’s links to the automative world run deep, and car design has long been a fascination of Nicola Bulgari, Vice-Chairman of Bulgari, who has one of the finest collections of American Buicks in existence. The crossover between the two disciplines is evident to those who can admire both the appeal of a beautifully formed chassis and the mechanics of a perfectly articulated Serpenti watch. Is it a coincidence that there is more than a fleeting resemblance between the B.Zero1 ring and a wheel cylinder? Or is it that truly great design crosses the boundaries of categories?

Either way, Italian design was very much at the heart of the Concours this year as, thanks to the support of Bulgari, a special category was dedicated to the creations of Giotto Bizzarrini. The former chief engineer at Ferrari, Bizzarrini is the genius behind some of the most famous race cars of our times and their beautiful liquid-smooth curves.

Marking the engineer’s 90th birthday, a selection of his creations was on display, with an award given to the winners of the category, Padma and Jürgen M. Wilms, for their 1969 American Motors AMX/3 Auto Costruzioni S.D. Coupe, presented by actor Jay Leno. In keeping with Bulgari’s philanthropic commitment, the firm donated two pieces of jewellery to help raise funds for the Pebble Beach Company Foundation charity, including a gold B.zero1 ring. 




  • Pebble Beach Bizzarrini Class

    Giotto Bizzarrini, former chief engineer at Ferrari, is the genius behind some of the most famous race cars of our times.

  • Classic car on display at Pebble Beach Concours d’Elegance

    One of the 228 show cars that participated in the 2016 Pebble Beach Concours d’Elegance.

  • Bulgari jewellery on display at Pebble Beach

    For the third year, Roman jeweller Bulgari sponsored the Concours. Pictured are Serpenti jewels and a watch on show during the event. 

  • Bulgari Pebble Beach presentation with Jay Leno

    Actor Jay Leno, centre right, presented the award to the German winners of the category dedicated to the creations of Giotto Bizzarrini. 

  • Bulgari B.zero1 ring in white, rose and yellow gold

    B.zero1 ring in white, rose and yellow gold


    £ 1,530

  • Pebble Beach-poster-Bulgari

    One of the vintage-style posters designed to promote the 2016 Pebble Beach Concours d’Elegance.

  • Pebble Beach poster

    Launched in 1950, the Pebble Beach Concours d’Elegance has grown into the finest collector car competition in the world.