Ideal Diamonds and Fine Jewelry:Reviewing White Flash

whiteflash-review

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When it comes to selecting a diamond, CUT is always KING. A diamond’s cut is responsible for the brilliance and scintillation it displays. The captivating flashes of colored light dispersion are a result of carefully calculated proportions and crafted precision.

In this review, we take a look at WhiteFlash’s signature line of super ideal diamonds, A Cut Above ®, to see if they really live up to their reputation for providing superior quality and performance.

Always Ask For Details And Verify The Claims

Whenever I buy diamonds via online sources or physical stores, I demand to see tangible data on the diamond. A smart shopper should never depend on the fluff and marketing pitch of a salesman or webpage without verifying what they claim. I believe you should too.

After all, buying diamonds is both an emotional and monetary investment. Wouldn’t you want to present the most beautiful and sparkly ring when you pop the question? Wouldn’t you want to make her face light up every time she sees the diamond ring on her finger?

Great vendors help customers make purchasing decisions by revealing as much information on the stone as they can. White Flash understands this philosophy and their business model is exemplary. For the purpose of illustrating this, we will review a G color VS2 1.085 carat ACA super ideal hearts and arrows diamond in detail.

The Light Performance Data Speak For Themselves

10X magnification of A Cut Above

hearts patterning of super ideal cut

idealscope image of whiteflash aca

darkfield aset for round diamond

From the images above, you are looking at picture perfect photographs of what super ideal cut diamonds should encompass. The ASET and Idealscope pictures indicate a stone with supreme optical performance. With the correct amounts of reds (brilliance) and blacks (contrast), it is the pinnacle of a bright and scintillating diamond. Here’s a reference guide for you to compare the Idealscope pictures.

On the Internet, it’s rare to see vendors providing technical data to such details. Don’t believe me? Check out BlueNile and their signature ideal diamonds to verify this yourself. What do you see? Except for a “gimmicky” report from GCAL that shows nothing concrete, you practically buying in the dark. In fact I made a comprehensive review in a separate article here.

That’s not what you get at Whiteflash.com.

You see, when you are buying ideally cut hearts and arrows diamonds, getting additional data is mandatory. Information like ASET, Idealscope, hearts and arrows patterning and even a magnified photograph of the diamond are all pre-requisites. Otherwise, how would you be able to judge the precision of the cut and craftsmanship?

Why Do I Need So Much Information to Make a Purchase?

Most other vendors like BlueNile simply filter their inventory with computer algorithms. How do you know whether a GIA triple excellent diamond is top of the line or sitting at the boundaries of the grading? GIA triple excellent diamonds are not made equal. I made an entire post about that here. Despite scoring three excellent ratings, there can be huge variations that account for light leakages and symmetry within these stones.

Here’s What You Get With a Typical Ideal Cut diamond

poor hearts patterning

Badly formed hearts that can barely be seen

bad arrows patterns

Arrow shafts missing and unequal lengths

 

As you can see, the difference between a typical GIA triple excellent stone and WhiteFlash.com’s A Cut Above is clear as day. Which kind of diamonds would you rather buy? I think the choice is obvious.